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- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Implement search engine optimization recommendations.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Moderate all user-generated content in line with the moderation policy for each community.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Detail and customer oriented with good multitasking and organizational ability.
- Knowledge of online marketing and good understanding of major marketing channels.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Female candidates preferred.
- Graduate with minimum 4 to 5 years of experience.
Posted on: 04/02/2019 time at 16:02